A Modest Opinion
Over on Etsy I've noticed this insanity I call "treasury* fever," a mad scramble to get one, to maintain one in such a way as to always be on the first page, and from a good many posts in the forums over there, the desperate desire to be featured in one.
Over the last three weeks, for some reason**, I've been featured in no less than two, no more than four, treasuries every single day. This is incredibly flattering, but I haven't sold a thing. My view numbers have gone up marginally, which had not translated into sales.
Personally, I love browsing the treasuries - and I've even bought a few things by doing so. And I like to see what other people think is beautiful, interesting, etc. But as for it being this Holy Grail of Marketing - Buzzzzz! - wrong! but thanks for playing!! Maybe other members have a vastly different experience than I, but then this is My Modest Opinion.
That having been said, I'm going to go browse the treasuries some more - you never know what you'll find!
* a treasury is a member-built webpage listing hand-picked items from other members' shops - usually with a theme. Etsy allows 150 of these pages at a time, and each list is viewable for a limited time of 48 hours - I think.
**I too got caught up in the fever, and managed to snag a treasury spot. Everyone I featured in my treasury who managed to get one of their own has returned the favor, but I've been featured in three other treasuries that were not of the payback variety.